12 Steps To Marketing Your New Business On A Tight Budget

Starting a new business is a bold and exciting process! It takes a lot of courage to jump out on one’s own. Sometimes your hand is forced by a corporate layoff and difficulty finding another job. Sometimes you are pursuing a dream. And sometimes you get mad working for someone else and just aren’t going to take it any more.

Whatever your motivation, the second (maybe first) most important decision you can make is to focus on getting paying customers. Without paying customers, your new business idea is just an idea, not a real business. Many start-ups think all they have to do is just open for business and the customers will come. That rarely happens. The vast majority of new businesses fail – mostly for lack of income, caused by lack of marketing.

Here are 12 important steps you need to take to market your new business on a tight budget, based on years of helping all kinds of new businesses get up and going:

1. Develop a targeted marketing strategy. Whether you have a comprehensive business plan or not, planning your marketing instead of just jumping into it, is a wise path to take. In fact these 12 steps right here can work for your business, but need to be customized. Key questions to be answered in a realistic marketing strategy are:

a. Who exactly are my target customers (markets)?

b. What are their needs that my business is going to address?

c. How do I know that those needs are not being met by current providers?

d. What am I going to offer that is clearly better than current providers?

e. Do I have a sustainable competitive advantage?

f. What is the best way to communicate with my target customers (markets)?

g. Do I have the money to pay for that?

2. Create a unique brand name. If your name is John Smith, don’t name your company after you. Come up with a name that is unique, so that when you Google it “in quotes” to be exact, nothing else comes up with that exact name. Such a unique name is more valuable than gold and vital in today’s Internet-driven marketplace.

3. Reserve a dot-come domain name for your new brand. Less than $10 on Godaddy.com. If your domain name is not available as a.com, come up with another name. Seriously.

4. Hire a graphic designer to create a unique logo and use it to get business cards printed. Do not do this yourself unless you are a trained designer. Include your domain name on your business cards. Get a logo version you can use for letterhead.

5. Develop a website using your domain name. We recommend HostGator.com but there are other good website hosts. HostGator provides free software you can use to build your own website, including WordPress (also free and very popular). Plenty of how-to tutorials can be found on YouTube and HostGator.

6. Get a simple flyer or folder printed outlining what your business offers. Websites are essential but lots of prospects want something in their hands. Your handout can be as simple as a one-page Word document with your new logo at the top.

7. Begin Search Engine Optimization (SEO) to get ever higher rankings for your website. It does you little good to have a website if no one can find it. Hire an economical SEO firm or do it yourself. Google’s Guide to SEO is free, online, and a great starter.

8. Advertise with Google AdWords to get page-1 listings immediately. Go to AdWords.google.com to get started. Sign up for an account and use their online tools within AdWords to identify good search terms (keywords) and build effective ads. You can spend as little as $100 a month and get solid results from Google AdWords. (Contact us for a free coupon worth $100 in Google ads.) Later on, use Bing.com ads as well.

9. Use social media including a blog, LinkedIn, Facebook and Twitter several times a week. If possible use your own name, not your business name, because social media are personal. Constantly reach out to potential customers or referral sources by following them or asking them to connect. Twellow.com is a great way to locate Twitter users by city or area of interest. If your Twitter site already has 10 or more interesting tweets, when you follow someone else, there’s a good chance they will follow you back. Be interesting, not overtly selling, to pick up followers. A blog is an excellent core for publishing full articles which you link to via other shorter-form social media.

10. Put out press releases about your start-up and any news like new employees, guest speaking opportunities, new products etc. Use an inexpensive PR firm or do it yourself. Email copies in the email window to local newspaper and TV stations, and use free press release distribution services online to give them global distribution. This will also help raise your search rankings and brand dominance in the marketplace.

11. Use YouTube videos to connect with potential customers, help your search engine rankings, and embed on your website. Record with your smartphone or camcorder for 90 seconds or so. If you are too uncomfortable with your appearance, create an informative slide show and convert it to video (PowerPoint will do this with one click). Create your own YouTube channel using your brand name or other cool identifier. Upload your video, check it out, and once you’re satisfied, tell your social network about it and embed it in your website. Be sure to include tags (using your keywords) with your video when uploading to YouTube. Put your slide show on Slideshare.com for added free exposure.

12. Send email newsletters to potential customers, contacts and referral sources. This can include several recent blog posts. MailChimp.com lets you use its services for a small email list for free. Get in the habit of producing regular content for your blog and social media which you aggregate or elaborate for your email newsletter. In today’s online marketplace, content is king, and content creators rule.

How To Start A Small Online Business From Home In 3 Simple Steps

Everyday more and more ambitious and excited people both (young and older) are searching for good information that will help them to learn how to start a small online business for two main reasons and they are:

1.) Because if you have very little knowledge in this area this is a great way to find the best web business that will work for you while using very little money to get started and

2.) Convenience – You can actually start right now working from home and begin creating an online asset that will allow you to earn money online within a few short months or even weeks.

One of the best things about learning how to create an online business is that it does not require you to have or invest a great deal of money to actually get your business online and attracting customers. With the right instructions and guidance you can actually learn how to build your web business while you are also working on creating an online income for yourself.

With that said, it is important to keep in mind that this will be an on going process for you and just like in any real business there is a certain amount of work that will be needed before you can realistically expect to start seeing any significant results.

However when you focus on getting the training and guidance that you need, it will help you make more and faster progress along the way on your journey to success.

3 Tips To Help You Learn How To Start A Small Online Business

Here are 3 of the basic and fundamental things that you will want to do so that you are setting yourself up for success.

Tip #1.) Create a work space for your computer, printer and all other business related things. This should be a comfortable place, free from interruptions and distractions.

Tip #2.) Create a work schedule that you can stick to and that will allow you to complete the work that you need to complete in a timely manner.

Tip #3.) Plan your projects, goals, tasks and time in advance and stay focused on doing the things that you need to do in order to make your small online business a huge success for you.

These initial things can be seen as a part of your administrative or preparation tasks to be completed. They will allow you to clear the way for the next phase in your business building efforts.

3 Simple Steps To Take Next To Learn How To Start A Small Online Business

With the above three tips taken care of you will now be ready to start taking steps to set your small online business up for success. This will include taking the following steps:

Step #1.) Find a niche market to work in – This should be a subset of a larger market, for example weight loss for women is a subset or niche within the health market. It needs to be in an area where people are willing to spend money in and it needs to be in a market that you can passionately work in, so it should be of some interest to you.

Step #2.) Choose your business model – Now its time to decide on your online business model and there are basically two different models to choose from the easiest is the affiliate marketing structure.

This is where you are promoting a product for a merchant or vendor and when a sale is made as a direct result of your marketing efforts, you earn a commission. By making lots and lots of referrals that turn into sales, you can create a substantial income with this business model.

Here is where you can get a Free eBook created by Chris Farrell to learn more about how affiliate marketing can work for you http://creating-an-online-business.info.

The next option is to be a product creator which will allow you to sell your own products that you create and also recruit other affiliates to help generate more sales as well. This option allows you to keep more of the profits from your own sales however it does require a great deal more work initially to get the product created and your sales funnel put in place.

Step #3.) Identify the tools and resources that will be needed – This will vary based upon which business model you will be using however you will basically need the following items:

+ A blog or website with hosting
+ An auto responder service for doing followup marketing with potential customers
+ Content for your potential customers
+ Affiliate product or services to promote

Once these three steps have been completed you will then be ready to move forward based upon the business model that you have identified as the right one for you to use to learn how to start a small online business.

Business Accounting Software – How It Has Made the World of Business a Lot Simpler

Business accounting software is one of the most popular business products of today’s time. Accounting is defined as the activity of keeping detailed records of the different transactions of a business. This is very important for any business because this process helps them evaluate whether or not their business is profitable, whether or not they should make a move that could improve their business, and whether or not the business should shut down operations. All these are important questions to which the accounting process provides answers.

The accounting process is a very strenuous task and requires a lot of time and paperwork. The accounting process is usually done with a journal and ledger wherein the accountant is given receipts and notifications of the different transactions of the business. The accountant then proceeds to the analysis of each transaction and places each one in the proper account title. After, the accountant prepares the financial statements of the company. This usually takes up a lot of time and increases the amount of paperwork that an accountant must maintain. The amount of paperwork reduces the reliability of the information that the accountant provides because of the increase in the chance that there might be a mistake. That is why this type of software has become one of the most important items that a business must have.

Business accounting software reduces the amount of work that an accountant does. It has a database wherein all the transactions of the business can be organized and maintained. The database allows for accountants to keep track of the transactions and once they are able to do this, they can then proceed to the analysis of those transactions.

In the past, when an accountant analyzes transactions, they had to make use of ledgers, journals and receipts. Now, with the use of the software, all they have to do is input the different amounts into the proper account titles and the system does the rest. It is able to compute the businesses revenue, expenses, assets and liabilities. These four are used by accountants to create the different financial statements of a company such as the balance sheet, income statement and statement of shareholders equity. The software also allows for the accountant to easily determine the accounts that need to be placed in each financial statement.

There are many companies that provide businesses with this type of software. Most of these companies are IT companies and that have developed versatile versions of the software. Majority of the software that is out there in the market not only provides businesses with the ability to maintain transactions, but also allows for them to make decisions based on the data that is generated by those transactions.

Business accounting software has proven to be one of the most important business items in today’s time. Businesses are developing more hi-tech ways to do business and this overwhelms their accountants at times because they have to come up with different ways to maintain the accounts of those types of transactions. The software makes both the business and the accountants lives a lot easier. They are able to provide the business with a more organized manner.